Authors have a lot of things to worry about when they think about marketing and branding and putting their books out there, and they always get confused about the difference between what marketing is or what branding is. So let’s dive in and find out exactly what they are so you can take the best use of them so you can sell more books.
Podcast
#224 – Trae Bohlen on How to Take a Terrific Author Photo For Your Book and Promotions
A good picture on your book and promotional materials can help readers get to know, like, and trust you. A bad picture can turn people off. Join book coach Dan Janal as he interviews photographer and branding expert Trae Bohlen on how to take a terrific picture.
#223 – Robbie Samuels on How to Get Reviews For Your Book
Would you buy a book that had no reviews? Or would you select one book that has more reviews than one that has fewer reviews? Of course you’d pick the one with more reviews. But getting reviews is hard work. Listen to this webinar and learn how you can get dozens or hundreds of reviews, as Robbie Samuels has done for his books.
#222 – Robbie Samuels on Should You Invest In An Amazon Bestseller Campaign?
Are Amazon best seller campaigns worth the time and expense? Find out why creating a bestseller campaign can actually HURT your sales. Book launch expert Robbie Samuels will show you why you should NOT invest in that marketing maneuver – and what you should focus on instead to sell more books.
#221 – Jeff C. West on How to Write a Book with a Co-Author
Have you considered writing a book with your business partner? The process can be a wonderful experience or a disaster. Listen to this podcast to make your process as smooth as possible as you hear tips from Jeff C. West, a prominent co-author of several best-selling books as he is interviewed by Dan Janal, author of more than a dozen books. He helps business and health care professionals write their books as a ghostwriter or as a book coach and developmental editor.
#220 – Jeff C. West on How to Write a Business Parable Book to Grow Your Business and Attract Clients
Business parable books like “Who Moved My Cheese” can explain your business process that sticks with the reader in a way that a typical how to non fiction book cannot. Author and developmental editor Dan Janal, and ghostwriter and author Jeff West discuss the concept of writing a business parable book to promote business and attract clients. Writing a business parable book provides a unique opportunity to convey business principles through engaging storytelling.
#219 – Mary C. Kelly on How Authors Can Stop Thinking and Start Writing
A high-energy keynote speaker, Mary C. Kelly is focused on using research, laughter, and experience to show professionals how to excel. Mary Kelly has EXPERIENCE, and it’s this experience that helps your executives and audiences change how they view crises, challenges, and changes. Mary turns obstacles into opportunities. Combining inspirational military and corporate stories, unforgettable energy, and a little comedy, Mary always delivers customized and memorable programs!
#218 – Mary C. Kelly on How Authors Can Stop Procrastinating
A high-energy keynote speaker, Mary C. Kelly is focused on using research, laughter, and experience to show professionals how to excel. Her relatable, no-nonsense approach inspires audiences to embrace their roles, surpass their goals, and plan for the future. Mary speaks to 100+ organizations a year and has worked with organizations such as AMC Institute, National Association of REALTORS, HealthOne, U.S. Air Force, LPL Financial, and many more.
#217 – Bob Burg on How to Turn Your Book Into a Series
Bob Burg is best known for his book Endless Referrals. But it’s his business parable, The Go-Giver (co-authored with John David Mann), that captured the imagination of his readers. Bob is the author of many books on sales, marketing, and influence, with a total book sales of nearly two million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and one of the Top 200 Most Influential Authors in the World by Richtopia.
#216 – Bob Burg on How to Work With a Co-Author
Bob Burg is best known for his book Endless Referrals. But it’s his business parable, The Go-Giver (co-authored with John David Mann), that captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek bestseller, has sold over a million copies. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List.