Per Sjorfors

Per Sjorfors is the Founder of Atenga Insights. Pricing has always been an interest area for Per.

He appears regularly on business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc., Industry Week, Business Insider, and the Financial Times.

Prior to Atenga, Per had more than 25 years of executive management experience where he gained an appreciation for the importance of optimal pricing.

He used pricing as the leaver to turn around several European and US companies, and while setting up a number of Joint Venture companies in Asia he gained additional insight into pricing practices from a global perceptive.