Robbie Kellman Baxter

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue.

Her new book The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave was released in April of this year.

Her clients have included large organizations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.