#221 – Jeff C. West on How to Write a Book with a Co-Author

Jeff C. West is the coauthor of the business/sales parable, Streetwise to Saleswise, along with international bestselling author and sales authority, Bob Burg.

He’s the coauthor, along with Direct Sales Legend Lisa M. Wilber, of the bestselling business parable, Said the Lady with the Blue Hair. And he’s the author of the heartwarming business/sales parable, The Unexpected Tour Guide.

All three parables earned accolades; two from Axiom Business Book Awards®, two from The National Indie Excellence Awards® and one from The American Bookfest Awards.

Jeff is an internationally recognized expert in the field of sales and sales team leadership, and has appeared a guest on hundreds of live shows and podcasts.

He’s spoken for major brands at conferences across the US, and has also been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.

For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation.

For over twenty years, he was an entrepreneur in field sales management with a nationally recognized Fortune 200® insurance company–including being a President’s Club Qualifying State Sales Coordinator for Southeast Texas.

Tune in now and get Jeff C. West’s thoughts on:

  • How to pave the way for a successful co-authoring process
  • How to ensure the process goes smoothly
  • How to create contracts and agreements
  • How to use the book as a marketing tool
  • Why Jeff C. West is typically the lead writer, interviewing co-author extensively
  • And much, much more!

Website: Jeff C. West – Bestselling and Award Winning Author