Jeff C. West is the coauthor of the business/sales parable, Streetwise to Saleswise, along with international bestselling author and sales authority, Bob Burg.
He’s the coauthor, along with Direct Sales Legend Lisa M. Wilber, of the bestselling business parable, Said the Lady with the Blue Hair. And he’s the author of the heartwarming business/sales parable, The Unexpected Tour Guide.
All three parables earned accolades; two from Axiom Business Book Awards®, two from The National Indie Excellence Awards® and one from The American Bookfest Awards.
Jeff is an internationally recognized expert in the field of sales and sales team leadership, and has appeared a guest on hundreds of live shows and podcasts.
He’s spoken for major brands at conferences across the US, and has also been a quoted source for publications such as Sales and Marketing Management Magazine, the National Federation of Independent Business, and Peak Sales Recruiting.
For over 30 years, Jeff coached and led sales teams in multiple industries and was among the top sales performers and leaders in the nation.
For over twenty years, he was an entrepreneur in field sales management with a nationally recognized Fortune 200® insurance company–including being a President’s Club Qualifying State Sales Coordinator for Southeast Texas.
Tune in now and get Jeff C. West’s thoughts on:
- What is a business parable book?
- How can you use emotional experiences combined with logical lessons to make readers more comfortable in taking the next step.
- How do you develop characters readers care about?
- How do you choose names for characters?
- How do you use a business parable book to get more clients?
- And much, much more!
Website: Jeff C. West – Bestselling and Award Winning Author
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